Exquisite Custom Jewelry Since 1978 in Los Angeles

In the heart of L.A.'s Jewelry District

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About Gold

Gold is a chemical element with the symbol AU from Latin aurum and atomic number of 79.  Gold is a dense and soft metal.  Pure gold has a bright yellow color.  It is a combination of orange and yellow colors.  The use of gold as color term is more "metallic gold". 

Gold is used as a monetary exchange throughout the world.  The world consumption of new gold produced is about 50% in jewelry, 40% in investments, and 10% in industry.  Also refer to http://www.goldprice.org/ for latest gold prices.

Aside from its monetary function gold has other uses such as in electronics, dentistry, wedding bands.